Longer words and real reflection: the science behind a convincing apology
People expect effort, not a token ‘I’m sorry’, but be careful not to over-script your acknowledgment of mistakes
Calling the contrite: are you very sorry, or are you extremely remorseful? Do you see that what you did was very wrong, or have you recognised that it was exceedingly reprehensible?
If that sounds like overdoing it, when it comes to expressing regret, syllables matter. That was the conclusion of a study published this week into the perceived sincerity of apologies, which found that when faced with an expression of remorse, we find it more meaningful if the apologiser has used longer words.