Believe, belong, become, boring, bizarre: Brisbane Olympics motto panned as ‘lazy and weirdly evangelical’
Advertising expert questions origins of slogan selected by Games organisers who hail its ‘significant symbolism’
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If you typed the words “believe, belong and become” into a Google video search on Thursday morning, the first return may have been a sermon by TJ Mauldin, the lead pastor of the First Baptist church of Tifton, Georgia.
Directly below the bearded and blue-jeaned pastor’s video under that alliterative banner, you may have clicked through to a sermon by West Florida Baptist church’s Mike Brown, who had those three b-words emblazoned on a snug-fitting black T-shirt.