Ashes gagging orders and a storm over a teacup: it must be the new cricket season | Barney Ronay
The revamped Hundred will bring us the awkward spectacle of men in chinos struggling to keep the lid on a Pandora’s box of political volatility
When the England and Wales Cricket Board promised, in a glaze of beaming positivity, that the Hundred would bring a new audience, new energy, a shiny new online presence, it probably didn’t have in mind a barrage of hate-threats and terrorism accusations against the 34-year-old female owner of what was previously the Northern Superchargers.
But hey, it’s all energy. It’s eyeballs. Can we clip some of this up? Just blue-skying here, but what are the hate-threat merch opportunities? Is there any way, and there are no bad ideas in this room, we can leverage some really strong online nuclear war chat?