Cheltenham woos back racegoers with cheaper Guinness and return of Ladies Day
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Track rings changes to improve ‘raceday experience’
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Festival second day crowds down 34% in three years
Cheaper beer at all meetings, the return of an official Ladies Day at the festival meeting in March and a slight reduction to the capacity on all four days of its showpiece event are among the “enhancements to the customer experience” announced by Cheltenham in the buildup to the new jumping season at the track, which opens on 24 October.
Attendance at the Cheltenham festival, which will run from 10 to 13 March next year, has been in sharp decline since a post-Covid high of 280,627 in 2022, and the crowd of 41,949 spectators for the second day of this year’s meeting was the lowest for any day at the event since 1993.