England have won hearts and minds, a prize even greater than the World Cup | Robert Kitson

England have won hearts and minds, a prize even greater than the World Cup | Robert Kitson

The Red Roses have done for rugby what the Lionesses have done for football – putting women’s sport at the forefront

Sometimes it is about more than just a shiny trophy. Yes, the Red Roses are now the champions of the world and deservedly so. Yes, they have claimed the elusive glittering prize for the first time since 2014. But in all sorts of ways the past month will go down in history for something even more important: the coming of age of women’s rugby union as a mass spectator attraction in a summer of female sporting empowerment like no other.

Everyone will have their own abiding memories of the past month, just as they did when the Lionesses captured their nation’s hearts in July. For every small child aching to be Chloe Kelly or Lucy Bronze there will now be others dreaming of being as brilliant as Ellie Kildunne or Meg Jones. Winning helps, of course it does, but so does relatability, connection and shared enjoyment. The Red Roses put smiles on a lot of faces not least because they radiated so much joy themselves.

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