Ferrari bet its legacy on an EV designed by Jony Ive. The backlash wiped out $5 billion in a day.
Matteo Salvini, Italy’s deputy prime minister and transport minister, weighed in publicly, writing on X: “It looks nothing like a (Ferrari). Is this supposed to be ‘innovation’? Who knows what (company founder) Enzo Ferrari would say.” That kind of response shows how far the Luce departs from Ferrari’s established identity.